How to Create an Online Quiz That Brings Leads
Stats: Why Quizzes Are Worth a Shot

Use Cases: Businesses That Benefit From a Quiz

Building a Lead-Generating Quiz On Tilda

A Promo Code For 6 Months of Tilda Personal!

Q&A
Agenda
WHY QUIZZES ARE WORTH A SHOT
Quizzes Achieve ≈10x Higher Opt-In Rates vs Pop-Ups
*Source: Riddle's 2024 Quiz Marketing Report
*
WHY QUIZZES ARE WORTH A SHOT
*Source: Riddle's 2024 Quiz Marketing Report
Quizzes Enhance Engagement
by ≈400%
*
WHY QUIZZES ARE WORTH A SHOT
Quizzes Can Improve Lead Capture Rates by Up to 50%
*Source: Outgrow
*
WHY QUIZZES ARE WORTH A SHOT
Quizzes Reduce Cost Per Lead by 37%
*Source: Riddle's 2024 Quiz Marketing Report
*
Why Add Quizzes To Your Website
IN A NUTSHELL
Personalized offer = Higher sales rates
Quiz finishers = qualified leads
People love it (especially if they learn about themselves)
Convert more visitors
An easy to build and cost-effective tool
MARKETING QUIZZES: USE CASES
...and when to avoid
When Use Quizzes
ARE QUIZZES RIGHT FOR ME?
  • Food delivery services
  • Taxi or ride-sharing platforms
  • Simple Product Stores
  • News, Blogs, and Content Portals
  • Booking for barbers, spas, etc. (unless you’re offering a complex treatment plan)
❌ Quizzes
✅ Quizzes
  • Marketing / business / brand / legal / financial consultants
  • Fitness or health coaches
  • Career coaches or mentors
  • eCommerce with high-choice or personalized products
  • Copywriters / designers / freelancers (for offer matching)
  • Education courses
  • Software with multiple products
ARE QUIZZES RIGHT FOR ME?
Quizzes work best when they reduce decision friction or capture leads.

They hurt when they delay access to what the user already knows they want.
Let's Build a Quiz on Tilda
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How to Create an Online Quiz That Brings Leads
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